Actebis easy – “quick and easy” shop for new target groups in specialist retail trade

Actebis Peacock’s new shop concept addresses the special requirements of smaller resellers and closes gaps on the online shopping market

Soest , 09-Nov-2009 -

In the past, a large number of smaller resellers stocking ICT products have been overlooked by broadliners. There are a number of reasons for this, including the input required, the technicalities involved and the lack of alternative payment methods for purchasing via distributor shops. Thanks to Actebis Peacock, these problems are now a thing of the past. The company is the first broadliner to introduce an online shop – “Actebis easy” – tailored specifically to the purchasing requirements of this target group and featuring the very services that this customer segment desires.

Actebis easy puts the focus on fast and simple business transactions. The product range concentrates on standard articles, navigation through the shop is intuitive and payment is simple. Customers making purchases from the Actebis easy shop can use PayPal, Giropay, credit cards or the prepayment method. Freight costs are calculated by weight and customers can only order goods that are in stock. The shop’s slogan is “Essential. Simple.”

Actebis easy is geared specifically towards resellers whose business models take in only part of the extensive product portfolio and services of a broadliner. They require no additional consulting services, but would still like to benefit from the size, infrastructure and e-commerce expertise of a large-scale distributor like Actebis Peacock.
Kai Früchtenicht, Head of Sales at Actebis Peacock, explains the strategy behind Actebis easy: “Actebis easy addresses a segment of specialist retail partners whose demands we have not catered to sufficiently – or at all – in the past.” Many resellers in the small business segment are often put off from making purchases due to the complex registration and checking processes in place at broadliner companies. “Actebis easy is designed with precisely these customers in mind,” says Früchtenicht, “which makes it a very attractive source of supply.”

Actebis Peacock has opted for a global standard for Internet payments with PayPal, one of the leading e-payment service providers worldwide. Arnulf Keese, Senior Director Merchant Services at PayPal Deutschland GmbH, is looking forward to working with one of the biggest IT distribution companies: “PayPal is a safe, easy and cost-effective way to make online payments in real time – and is therefore the ideal partner for Actebis Peacock.”

With this new online sales platform, Actebis Peacock is systematically pursuing its goal of developing and optimising innovative products and services tailored to the requirements of the retail trade industry. For more information, go to www.actebiseasy.de.

Pressekontakte:

Actebis Peacock GmbH
Andrea Câmen
Corporate Communications
Lange Wende 43
D-59494 Soest
Tel. +49 (0) 29 21 - 99 2121
Fax: +49 (0) 29 21 - 99 91 911
E-Mail: acamen@actebis.com
Web: www.actebispeacock.de


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